Facebook recently made changes to the way it handles links to other websites. Therefore, your HBN link will need to be "shortened" before it will work on Facebook. 

We recommend using the free site Bitly (https://bitly.com/) to shorten your URL. 

Simply take your personalized URL (for instance: http://hbnaturals.com/Your-Site-Name) and paste it into the Bitly site (in the box circled in red below) and click the "shorten" button. Then copy the "short" URL Bitly gives you and paste that into your Facebook message or post.